About Sender Name

A Sender Name is the name or number displayed as the sender of an SMS message that the recipient sees. For example, when you receive an SMS from a bank, the Sender Name might appear as "ABank" instead of a phone number.

• Builds Trust
    Ensures that recipients recognize messages from legitimate sources like banks, businesses, or organizations.
• Increases Open Rate
    A recognizable Sender Name encourages recipients to open messages instead of ignoring those from unknown numbers.
• Prevents SMS Spoofing
    A verified Sender Name reduces the risk of fraudsters sending deceptive messages.
• Strengthens Brand Identity
    Businesses can reinforce their brand by using their company name as the Sender Name.
• Optimizes Marketing Campaigns
    Businesses can use relevant names for promotions or service-specific campaigns.

1. Sender Name
    • The name used for sending messages (e.g., a company name).
    • Must be 3–11 characters long (English letters and numbers only).
    • Special characters allowed: dot (.), hyphen (-), underscore (_) and space.
    • Gambling-related names, repetitive numbers (e.g., 888, 168), or names unrelated to the provided website link are not allowed.
2. Purpose of Use (Two Categories):
    • Marketing – Promotional messages, appointment reminders.
    • OTP (Whitelist SMS) – One-Time Passwords (OTP) for authentication. (Only available for business accounts with Letter of Authorization (LOA) submission.)
3. Example Messages
    • Clearly state message examples that align with the selected purpose.
    • Marketing SMS: Promotional content, advertising.
    • OTP SMS: Authentication codes or verification messages.
4. Website or Storefront Link
    • Must link to a legitimate website/storefront to verify the sender’s identity.
    • Up to 5 URLs can be submitted.
    • Links to inactive Facebook pages (over 6 months), blogs, Line/TikTok/Instagram, or gambling-related websites are not accepted.
5. Letter of Authorization (Letter of Authorization: LOA)
    • Required when applying for an OTP Sender Name.
6. Business Registration Certificate (Business Registration Certificate)
    • Required for both OTP and Marketing SMS.
    • General Marketing Sender Names do not require this document.

Sender Name Approval is Required Before Sending MessagesUsers must strictly follow the guidelines set by the regulatory body (NBTC).

1. Sender Name Format
Must contain 3–11 English characters or numbers.
    • Allowed special characters: dot (.), hyphen (-) and space.
    • Only one special character is allowed per name.
    • At least one English letter (uppercase or lowercase) is required.
    • Special characters are not allowed at the beginning or end of the name, and a spacebar cannot be placed next to a special character.
2. Prohibited Content
    • Offensive, inappropriate, or gambling-related words (e.g., CASINO, LOTTO, SLOT, BET, PUSSY, KING).
3. Approval Timeline
    • Processing time varies by network provider (approximately 3–5 business days).
4. Valid Website Requirement
    • The provided website must be a legitimate business/storefront.
    • Links to inactive pages, personal blogs, or social media accounts without identifiable business details are not accepted.
5. Consistency with Business Website
    • The Sender Name must align with the submitted reference website.
6. Message Examples are Mandatory
    • Marketing SMS must contain promotional content.
    • OTP SMS must contain authentication codes.
    • Failure to provide message samples will result in application rejection.
7. Approval Notification (Business Registration Certificate)
    • Users will receive approval status via email or can check under the Sender Name menu in the system.