Business promotional message via bulk SMS and Line Broadcast.

In the contemporary era driven by technology, the selection of marketing tools plays a pivotal role for marketers in their quest to boost sales, making it a crucial aspect of business success. Line Broadcast and Bulk SMS are essential for quickly and effectively communicating news to a targeted audience.

What is the difference between Bulk SMS and Line Broadcast?

Bulk SMS and Line Broadcast are text-message marketing techniques. The biggest difference is era.

SMS has a long-standing presence and is a standard feature on virtually every mobile phone. It can be considered as one of the initial forms of messaging applications, marking a particular era in communication technology.

Conversely, Line Broadcast emerged in response to the growing popularity of chat applications like Line, aiming to capture a share of the marketing spotlight as Line became increasingly prevalent for communication. Nowadays, it's safe to say that nearly everyone uses this application.

However, this doesn't imply that SMS is obsolete. Text messaging remains highly effective in the present day. Consequently, marketing through SMS channels, including sending gratitude messages, demonstrating loyalty, and delivering various promotional notifications, continues to be a viable and attractive strategy for many marketers.

Numerous individuals might be curious about the distinctions between Bulk SMS and Line Broadcast. We can differentiate Bulk SMS and Line Broadcast by examining the following aspects.

1. Platform Type

• Bulk SMS entails sending messages to a large group via a specialized platform accessible through a service provider's website, such as SMS2PRO. This method necessitates a customer database containing mobile numbers
• Line Broadcast involves disseminating messages or information via LINE, a widely-used communication application in numerous countries. To employ this method, users must possess a customer database in the form of a Line account and employ it through either a LINE Official Account or a LINE Business Account.

2. Recipient Access

• Bulk SMS is sent to mobile numbers, and recipients do not require any additional applications to receive SMS on their mobile devices.
• Accessing Recipients via Line Broadcast requires the LINE app, which requires recipients to have a LINE ID and follow the message sender's Official Account or Business Account.

3. Message Format between Bulk SMS and Line broadcast

• Bulk SMS messages are typically received in the conventional text format via the telephone network. Senders have the option to include links within the message to direct recipients to other websites or applications as needed.
• Line Broadcast allows for the transmission of text messages containing images, videos, formatted text, and clickable links to websites or other applications

4. Delivery Confirmation

• Bulk SMS provides the capability to verify the status of SMS deliveries through real-time delivery reports. This allows senders to ascertain the delivery rate percentage, as well as the percentage of undelivered messages due to recipient preferences.
• LINE Broadcast features a real-time reporting system that displays the status of message sending and reading. This enables users to determine whether a message was successfully delivered to the recipient and whether it has been opened or remains unopened

5. Expense

• The expense associated with sending Bulk SMS is contingent upon the user's sending volume. Service providers, such as SMS2PRO, offer competitive rates for those interested in sending SMS, with rates as low as 0.19 baht per credit. These credits also come with a maximum service life of 3 years, allowing users to retain unused credits for future use without the need to purchase additional packages until their expiration.
• LINE Broadcast incurs a monthly fee, with the highest service fee set at 1,500 baht per month. This fee allows users to send up to 35,000 messages per month. If the number of messages sent exceeds this limit, an additional service fee of 0.04 baht per message will apply.

6. Targeting and Applications

• Bulk SMS is employed for various purposes, including notifications, marketing initiatives, and inter-organizational communications. It is also utilized for sending sensitive information, such as identity confirmation, login verifications, and various transactions.
• LINE Broadcast is frequently utilized for group communications, advertising campaigns, customer interactions, and business-related activities.

Bulk SMS and Line Broadcast messages differ in terms of accessibility and usage. Thus, it's essential to assess your communication objectives and the scale of your messaging needs in each scenario to determine the most suitable method

5 Ways to Increase Sales with High-Quality Bulk SMS.

Stimulating customer interest in products and services is a common practice for every business to boost sales and profits. However, what's crucial is how to effectively stimulate sales. In this article, we present 5 methods to increase the engagement and interest of your target audience using Bulk SMS. What are these methods? Let's find out together.

How to Maximize the Effectiveness of Increasing Sales with Bulk SMS.

Using Bulk SMS is a fast and highly efficient method for communicating with customers or engaging a large target audience in your business. SMS2PRO presents 5 ways to utilize Bulk SMS to rapidly boost your sales.

1.Using Bulk SMS to Send Special Promotions

You can use Bulk SMS to send SMS messages with special promotions or offers to customers, such as discounts for members or specific customer groups, buy one get one free promotions, or time-limited offers. This method is an effective way to promote sales and stimulate customer interest.

2.Introducing New Products or Services.

Utilize Bulk SMS to introduce new products or services and the latest capabilities of your business to make them more enticing and increase sales opportunities.

3.Order Confirmation with Bulk SMS.

You can send SMS messages to confirm customer orders and notify them of the delivery status, making the shopping experience convenient for customers and speeding up the order process.

4.Sending Notification Messages with Bulk SMS.

Sending SMS messages to notify customers about important information such as payment confirmations or product receipt builds confidence that your business takes care of their needs, encouraging customer loyalty and repeat purchases.

5.Invitation with Bulk SMS.

Using Bulk SMS to send messages to your target audience, inviting them to participate in brand events or even just inviting them to explore your products and services, can effectively boost sales and increase engagement.

How to Use Bulk SMS and Is There a Cost?

You can use Bulk SMS to send messages to a large target group easily, just by using the services provided by SMS2PRO. It is user-friendly and convenient for marketing activities because you can group your target audience as needed and receive real-time SMS delivery reports to aid in your marketing planning.

The cost is as low as 0.19 Baht per message! Plus, there is post-sales support ready to assist and answer your questions.

Using Bulk SMS is an excellent way to boost your business or product sales with the convenience of sending messages to thousands of mobile users simultaneously. With the 5 sales-boosting methods we've recommended, Bulk SMS becomes an efficient tool that can be measured for its effectiveness.