Undoubtedly, including links in SMS messages from SMS tracking services significantly enhances the ability to track and measure deep insights for businesses. SMS trackers can access target group data and track various target group data points accurately, providing the following information:

Deep Insights:

• Number of SMS sent
• Number of SMS successfully delivered
• Number of SMS delivery failures
• Number of SMS read
• Number of website visits
• Most clicked links
• Time of link clicks
• Phone numbers of link-clicking recipients
• Operating systems of devices used by link-clicking recipients

Behavioral Data of Target Groups:

• Time periods when recipients open and read SMS
• Duration of time recipients spend reading SMS

SMS Delivery Reports:

• Reports showing all phone numbers that clicked links
• Reports indicating the number of link clicks
• Reports showing link-clicking channels (e.g., iOS, Mac, Android)
• Reports displaying the day and time of link clicks for each phone number