Business promotional message via bulk SMS and Line Broadcast.

In the contemporary era driven by technology, the selection of marketing tools plays a pivotal role for marketers in their quest to boost sales, making it a crucial aspect of business success. Line Broadcast and Bulk SMS are essential for quickly and effectively communicating news to a targeted audience.

What is the difference between Bulk SMS and Line Broadcast?

Bulk SMS and Line Broadcast are text-message marketing techniques. The biggest difference is era.

SMS has a long-standing presence and is a standard feature on virtually every mobile phone. It can be considered as one of the initial forms of messaging applications, marking a particular era in communication technology.

Conversely, Line Broadcast emerged in response to the growing popularity of chat applications like Line, aiming to capture a share of the marketing spotlight as Line became increasingly prevalent for communication. Nowadays, it's safe to say that nearly everyone uses this application.

However, this doesn't imply that SMS is obsolete. Text messaging remains highly effective in the present day. Consequently, marketing through SMS channels, including sending gratitude messages, demonstrating loyalty, and delivering various promotional notifications, continues to be a viable and attractive strategy for many marketers.

Numerous individuals might be curious about the distinctions between Bulk SMS and Line Broadcast. We can differentiate Bulk SMS and Line Broadcast by examining the following aspects.

1. Platform Type

• Bulk SMS entails sending messages to a large group via a specialized platform accessible through a service provider's website, such as SMS2PRO. This method necessitates a customer database containing mobile numbers
• Line Broadcast involves disseminating messages or information via LINE, a widely-used communication application in numerous countries. To employ this method, users must possess a customer database in the form of a Line account and employ it through either a LINE Official Account or a LINE Business Account.

2. Recipient Access

• Bulk SMS is sent to mobile numbers, and recipients do not require any additional applications to receive SMS on their mobile devices.
• Accessing Recipients via Line Broadcast requires the LINE app, which requires recipients to have a LINE ID and follow the message sender's Official Account or Business Account.

3. Message Format between Bulk SMS and Line broadcast

• Bulk SMS messages are typically received in the conventional text format via the telephone network. Senders have the option to include links within the message to direct recipients to other websites or applications as needed.
• Line Broadcast allows for the transmission of text messages containing images, videos, formatted text, and clickable links to websites or other applications

4. Delivery Confirmation

• Bulk SMS provides the capability to verify the status of SMS deliveries through real-time delivery reports. This allows senders to ascertain the delivery rate percentage, as well as the percentage of undelivered messages due to recipient preferences.
• LINE Broadcast features a real-time reporting system that displays the status of message sending and reading. This enables users to determine whether a message was successfully delivered to the recipient and whether it has been opened or remains unopened

5. Expense

• The expense associated with sending Bulk SMS is contingent upon the user's sending volume. Service providers, such as SMS2PRO, offer competitive rates for those interested in sending SMS, with rates as low as 0.19 baht per credit. These credits also come with a maximum service life of 3 years, allowing users to retain unused credits for future use without the need to purchase additional packages until their expiration.
• LINE Broadcast incurs a monthly fee, with the highest service fee set at 1,500 baht per month. This fee allows users to send up to 35,000 messages per month. If the number of messages sent exceeds this limit, an additional service fee of 0.04 baht per message will apply.

6. Targeting and Applications

• Bulk SMS is employed for various purposes, including notifications, marketing initiatives, and inter-organizational communications. It is also utilized for sending sensitive information, such as identity confirmation, login verifications, and various transactions.
• LINE Broadcast is frequently utilized for group communications, advertising campaigns, customer interactions, and business-related activities.

Bulk SMS and Line Broadcast messages differ in terms of accessibility and usage. Thus, it's essential to assess your communication objectives and the scale of your messaging needs in each scenario to determine the most suitable method